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They're extracting data about you and shuttling it all over the internet. So why are they called "programmatic? In that instant, you have advertisers who are bidding on that impression. These advertisers want their ads to reach different people, and some of them want to specifically reach gay men.

In this kind of real-time moment that resembles a stock exchange, advertisers see that you're using, in this case, Grindr. They can see that, and they can run an ad they think is appropriate to show you. This phenomenon was sold to us in the early days as a way to show people more relevant ads.

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Well, the issue now is that data doesn't just stop with the advertisers anymore — you can easily envision scenarios where that data about your usage of Grindr includes your listed HIV status. Now, that's a very scary and — arguably — dystopian scenario. But it's one that's become increasingly discussed and is part of the reason why the European government passed a very strict privacy law this year. When reached for comment about programmatic advertising, a spokesperson for Grindr offered the following: Grindr has never sold nor will we ever sell personal user information to third parties or advertisers.

It is also worth noting that our primary revenue stream is through subscriptions.

Scruff - Gay chat, dating and social app (an objective review)

Do you believe in good faith the claims that Grindr made back in April, that they were actually going to stop allowing advertisers to receive access to users' HIV statuses? I think every gay man who chooses to use Grindr should look at the facts and should look at their history of decision-making. I think that people have very good reason to be deeply skeptical of that company in particular There is a reckoning coming for all of these technology companies and platforms that are making business decisions without considering [their] moral implications.

In that sense, it's interesting that Grindr has been running a campaign called "Kindr," or other social awareness campaigns that have been trying to shed a spotlight on members of the community who are typically disenfranchised on the platform. This kind of dating discrimination or sexual discrimination that happens on Grindr is certainly not unique to them; it also happens on Scruff.

What kind of initiatives are you guys working on to make sure that Scruff is a safer place in the same way that Grindr has? I am pleased that our industry, more broadly, is shining a light on the issue of racism and sexual discrimination.

I think if you look closely at what Grindr announced back in September, you will note that there are no actual differences in the app from the day before to the day after. That doesn't mean that there isn't more we can do, which is why this year, Scruff became the first gay dating app, and I believe possibly the first just overall dating app, to actually remove ethnicity as a default from our profile. When you launch Scruff right now today, ethnicity is not listed on any profile. It can still be included if you choose to as a member, but it is not listed by default.

I can tell you that that change has been well-received by our community, and there have been no negative repercussions thus far, but we didn't just stop there. We have also been analyzing profiles here in the United States that include racial language, both "I don't date" and "I only date We've started looking at our profiles that include this kind of language and begun some initial tests where we actually send in-app notifications to profiles that include racial language and invite them to take a moment and to consider how that language affects other people.

It's not a warning — we do not imply that they have violated anything.

It really is about taking a moment to consider the ramifications of your words in the same way that a close friend of yours, a brother or a sister, might when they see you perhaps saying something carelessly. It aims at educating users on behaviors that are not allowed within our platform, and it makes it easier for users to submit reports.

We are also actively working to update our new user onboarding experience which will guide new members through their first steps of using Grindr, highlighting the importance of positive behavior when communicating with others in our platform. So you said, just to clarify, that you guys don't send a warning, but it's more of an invitation for them to reconsider language used in their profiles. Does that mean that any racially exclusive language used on the platform is technically not a violation of your Terms and Conditions? So our Terms and Conditions are very clear that if you use language that is threatening, harassing, or discriminatory, we absolutely can and do take action to warn you and potentially remove the language or suspend the profile.

We do it all it the time.

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I just also want to be clear: We regularly enforce those policies, okay? We have made a very concrete product decision by removing ethnicity as a default option, and we are also trying to use our platform to encourage more conversation so that as a community, we can figure out the kind of world we want to live in. I imagine you have community managers who review these things. Is that right? We're a software company at our core.

We use technology to enable this as well, and we've been using more technology to enable us to manage not only this issue but also spammers, bots, you name it. Another critical input to this is our community.

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It is easier to reach Scruff Support than any other support team on the internet. And your support team is comprised of people of color as well as white folks? It's very important to us that we get a diversity of perspectives and opinions in our app and in our support team. This is the smartest gay dating app on the planet because its AI learns what I am looking for!

The more you use Scruff, the smarter this app gets. So it only recommends guys that you actually like to you each day.

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Hence, we recommend Scruff to anyone who wants to try gay dating online. Scruff Pro is its membership subscription. This subscription is valid for 30 days, 90 days, days, or one year, depending on the membership type chosen. Scruff is a decent gay dating and social app which offers good value for its members.